A lot of homeowners find it difficult to get their properties off the market. Whether it’s too much competition or too few interested buyers, many sellers realize it’s taking longer than expected to close the deal.
However, when you get creative and use savvy marketing strategies, you’ll have better chances of selling your home fast, to the right kind of buyer.
Let's dive in.
Speed Up Your Sale and Market Like a Pro
There are a number of things that go into this, so we're going to break it down.
1. Set a smart, realistic price.
Whether or not they realize it, people are price-conscious. So, when marketing your home, remember that the number might be one of the first things they look at.
Having the right price from the start is key if you want your property to be sold fast. Online home valuations give a ballpark estimate of a good starting point, but not a confirmation of the final price.
To get a clearer picture of your home’s value, request a comparative market analysis from your agent. This should include evaluations of similar homes within your area, fact-checked data, and insights from other brokers.
Appraisers can have varying opinions of your selling price, so it’s best to seek multiple valuations. They should consider factors like amenities and location, market conditions, the state of your home, and the value of other nearby properties.
When your property is priced accurately and reasonably with the right proof of value to back it up, more potential buyers will be interested in your offer.
2. Know the best time to sell.
When it comes to marketing your house, timing isn't everything, but it's pretty darn close.
Many factors will impact the right time to sell your property, especially if you want to highlight the stand-out features of your home. Your local community, the buyer’s market, and even the seasons play a role when deciding when to sell your home.
You can also get creative and market your property around non-traditional holidays. For example, if your luxury home has green features — like double-paned windows, LED lights, or solar power — you could market your house around Earth Day (April 22nd).
3. Don’t forget to declutter and clean.
One of the best ways to ensure that your home is marketable is to make it presentable potential buyers.
Start by decluttering to strip back your home to its basic form, leaving only the essentials, like furniture and decor. Instead of hiding things in the cupboards or closets, rent out a storage unit or stack them neatly in boxes in the garage.
This will help make the room feel and look bigger, giving potential buyers a chance to picture what it would be like with their own belongings there. Plus, it will make packing for the move a lot easier.
After removing the extra stuff, it’s time to deep clean the whole property. House hunters will be on the lookout for the smallest details – plumbing conditions, scents, molds, and stains – so be as thorough as possible. From scrubbing the walls and steam cleaning the carpets to fixing leaks and repainting, make sure your home is squeaky clean.
4. Hire a professional photographer/videographer.
Photos and videos are the first things buyers pay attention to when looking through a listing, so make sure yours give a good impression right away. Real estate shots can be tricky, so investing in qualified professionals is worth it.
Do a walk-through of your home with the photographer to give them an idea of the best angles and lighting for your assets. Professionals will know not to overdo the camera lenses (like fish-eye or hyper-wide angles) as these could distort the room’s actual size and interiors. Make sure they capture the stand-out features of your property.
Remember, photos and videos are your shoe-in to attracting and engaging buyers, especially when we're talking about marketing your home online. These are what catch people's eyes.
5. Focus on what makes your home unique.
If you want house hunters to notice you, you’ll have to stand out from the other houses up for sale within your area.
Talk about your recently completed renovations or remodeling projects. Highlight your special features like branded appliances, unique materials, and on-trend interior design. Don’t forget to emphasize what you have that other houses don’t – like an infinity pool, home office, huge backyard, or stunning view.
Beyond your beautiful property, you should also market the lifestyle that comes with it. And that means selling the neighborhood, the community, nearby parks, schools, and shopping centers.
Essentially, the goal is to make the whole house hunting experience pleasant for the potential buyers. Doing this will give them a good sense of what it’s like to live in your area and ultimately feel eager to put in an offer.
6. Fix up the exteriors, too.
Many home buyers will first see your property when they come in for the viewing. If the outside area is an eyesore, then they might think twice about wanting to look inside.
Here are somethings you can do to improve the appeal of your home’s exterior:
- Add flowers and colored plants in entryways or on porches.
- Clean dark areas that might have cobwebs or excess dust.
- Repaint wall cracks, around windows, or shutters.
- Spruce up your garden by mowing, removing the weeds, repainting the yard fence, and adding appealing plants and flowers.
- Wash up the built-up dirt and grime in your driveway and curb.
While your interiors are important, having a well-presented exterior makes a big difference between the buyers’ decision of visiting your property or not. This is a crucial part of marketing your home.
7. Know what platforms your target market is on.
If you want to attract the right audience for your property, you need to be on the right marketing platforms.
Invest in digital marketing efforts, social media campaigns, SEO and content marketing, high-value print publications, and email marketing. Your agent should be able to put you in relevant listings according to your market.
Word-of-mouth and influencer marketing are also powerful if you’re targeting a niche audience. Ask your friends and family to refer your listing as they see fit. If you belong to a close-knit neighborhood, partner with micro influencers who can share stories about your community.
8. Go with the pros.
With so many details involved when marketing and selling a home, it’s beneficial to bring in professional help rather than figuring things out by yourself.
An experienced real estate agent should be able to help you:
- Advertise your listing to the right market.
- Create relevant digital marketing, social media, and print campaigns for maximum reach.
- Take high-quality photos or connect you with a professional photographer.
- Use the latest technologies (3D virtual tours, drone shots) to highlight your home’s features.
When working with pros, you’re assured that your property is marketed the right way to the right audience.
Marketing and selling your home can be a tedious process with all the moving parts involved – paperwork, listings, viewings, negotiations, contracts, and more. And that’s where we come in. At The Brendan King Group, we have years of experience, market knowledge, local expertise, and the industry-leading technologies to help you market your home and sell it faster.
We're a team of marketing experts who will present your home in its best light. From digital marketing and social media retargeting to SEO and printed collaterals, we make sure that your listing is seen by the right potential buyers.
Ready to sell your Las Vegas home? Contact Brendan King to learn more.